Thursday, 3 March 2011

The Blank Sheet Project

Gladly, I am grateful to have a partner to work with me. My working partner is Antonia. Welcome! So, mainly we will be focusing on our fourth brief for this final major project. A brief is to create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process. *mm...thinking right now*

Anyway, so today I met Antonia for a long discussion meeting all day. We have been talking about mind-map, ideas and storyboard. During the day, we had a two tutorials with Zamir (one in the morning and other one in the afternoon), we found it quite useful to have feedbacks from them.


Basically, I and Antonia bring our own research moodboards. Even though, we had our little time to have a look at each other moodboards which it is nice and bring up bit more ideas. However, we discussion talk already begin now. Our thoughts always come up random idea like 'dot to dot' on individual postcards.. and what different things people would do with paper if they had nothing else to do?..


But we kept asking ourselves..is it that viral enough? strong concept? and will it look good? So we had another second good idea is a quick scribble on a blank paper then another person will have to make a line drawing from a scribble. Antonia trying to think of a term word for 'Start a war'. Also we have been showing some great YouTube to develop our idea..


The making of A from Bianca Chang on Vimeo.


And, after that we went to see Zamir for second tutorial. We explain to him about our idea;

Our first draft idea
title: Pay(per) BACK! {paperback- type of book}
Macbook sat onto a plain office desk. So sheet of paper crawling on the table like creepy animals so then papers from every  direction going into the laptop like a virus and Macbook start to like a trap! So paper is in the macbook and shake things like 'something's wrong in there' so suddenly massive shocking papers come out from the screen and become like ugly beast (similar to 'mobile in mircowave' effect!) so slogan called 'Paper can not to be ignored'

After such a long day, we still on the process for this project and create a better idea that will engage the audience and MUST HAVE viral movement! Our current idea sound like a commerical idea. :P

I got last surprise for you, Antonia..we've recent discuss about paper folding, check it out YouTube (look below):

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